Unless you’ve been living under a rock, or in a country with an ultra-repressive government sporting a Virtue and Vice Ministry (which is kind of like living under a rock) you’ve likely been exposed to it. If you live in the United States, and you watch any television or even pass through a major city on your way to work, you’ve seen it. You simply can’t escape it. It’s the manic, flailing-haired, iPod-bearing, convulsing silhouette. And there’s no apparent cure. But I’m not interested in curing you. (If you’re infected, that’s your problem.)
Like the slick little MP3 player, the commercial seems to be tremendously popular. Probably every ad that has ever been shown on TV has made it to YouTube, with titles and comments indicating that each new one is much better than the previous. Bullshit. Each new one is the same thing, with different music and different background colors. But that’s not what this post is about.
What I’m really calling bullshit on is the “Air Trumpet”. (I’ve trademarked that term. Wanna use it? It’ll cost you. But we can come up with a reasonable payment plan.) Of all the instruments you could pretend to play, the “Air Trumpet” is only slightly more likely than the “Air Tuba”. (Also thoroughly trademarked.) Does anybody really play air trumpet when they’re listening to jazz? Or anything else with a prominent brass section? And before you correct me on this, you need to know that I’ve eliminated actual trumpet players from consideration. They actually have a reason to wiggle their fingers.
Offending iPod Commercial (“Air Trumpet” at about 0:22)
What makes this even more ridiculous is that I’ve seen the air trumpet in at least two iPod ads, the latest (above) and another I couldn’t find. (Actually I got too sick of watching iPod ads to finish my pursuit.) What I don’t see is air guitar. You know there’s a lot of that being played behind locked doors to music being cranked out of the iPod. Way more than air trumpet. So I’m calling bullshit there too.
You know what really bugs me about these commercials? The narcissism. I have no time for narcissism other than my own. (OK, and in some blogs I read, but they have the added benefit of being amusing/funny.) It’s irritating to have somebody other than myself making a scene in my living room. I want to reach a silhouetted hand into the screen and tap them on the shoulder. When the figure momentarily halts his epileptic fit, I lean in with my silhouetted head and whisper, “you know, you look like a complete idiot dancing by your self like that.” I envision myself talking to Mr. Stompy-Dance in this video (about 9 seconds in):
And the worst thing about this popular silliness is that it inspires lesser mortals to make (huge, labored sigh) their own iPod commercials. And that invariably involves acting out an old Barenaked Ladies song while while walking on a treadmill or standing on a desk in your socks. View at your own risk. There’s a reason this one carries the prestigious one-star designation. (Safe for work, but not safe for your mental health.)
But surely, you say, there’s one of these innovative commercials you like, Brian. Oh yes, there is. But probably not one that CrApple sanctions:
You’ve been serrrrved! (Still don’t know what it means, but it seems like such a great way to end a post.)