Catch The Perfect Innuendo And Flying Hillbillies With Crowbars

It’s a weekend, so your already low expectations for this blog must be lowered a bit further. But, hey, at least I’m posting stuff. The same can’t be said for many bloggers (including myself usually).

So anyway, I’ve been laughing at this ad for a while now. Watch it and see if you catch what I think is so funny.

If you don’t see it, here’s a hint: In keeping with my love of creatively exploitative children’s names, I shall slap my first child with the moniker “Perfect Wave One”. (Because the previous 97,366,238 waves missed the mark, and were therefor, imperfect.) πŸ™‚

Sigh. As much as I really tried to keep this post superficial, I couldn’t help but stumble onto some interesting background information this ad. It seems the college research paper-writer in me just couldn’t help but investigate. According to Alex Wade, a British surfer and freelance writer for Times Online, the main character/narrator of this ad is based on real person he refers to as “Paula the Surf Mom”. (As luck would have it, she has a blog too, and is very much aware of the ad! Yep, that post confuses me too. ❓ )

I don’t know anything about Paula the Surf Mom, but I disagree with Mr. Wade’s assessment that we can “readily infer” that the oldest of the kids getting out of the car is the main character’s “partner”. Until I read the post, I assumed this was another sad baby-boomer ad who’s underlying message is you will still be hot and irresistible to young, horny surfers, even if you have nearly adult children, so long as you drive a Lincoln.

I had another hysterically ridiculous commercial I wanted to embed in this post. It’s for a Georgia-based company named Builders Surplus. (I’m linking to the website purely for education purposes. This how NOT to make a professional website.) If you’re from the Hotlanta area, you probably know what I’m talking about. It involves a redneck with a crowbar, random breaking of glass and culminates with a flying “Yee Haw!” If you happen to have it, please upload this gem to YouTube. The world needs to see it! (And I need to write sarcastically about it.)

If you do, I’ll send you a cigar. I have a bunch of Ashton Maduros robustos left over from a dinner party turned herf my wife and I threw a couple of weeks ago.

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  1. Joe Drinker said,

    June 17, 2007 at 10:25 pm

    To be honest, I’ve always felt a little dirty about that ad. I fall into the camp of the wierd pack of guys on the beachouse porch who say “hey, lookie here”, and then realize there are clones of her at different levels of done-ness, only I have no shirtless friends to chuckle to. I have never thought that the oldest one was her partner…since the girl can’t be an adult, I just don’t see that Lincoln is going after the motherly pedophile demographic, but who knows.

    My favorite part though is that whenever the hot surfer mom is on the screen, the legalese at the bottom of the screen says “Available Feature”. The placement of the tinytext is what provides the laughs for me, so I’m going to guess that’s what is the funniest part for you, too.

    Available feature? I’ll say.

    Weekend cheers,


  2. babychaos said,

    June 18, 2007 at 4:52 am

    I am so glad to read your post and Joe’s comment! I was beginning to think Americans actually fell for this shite! πŸ˜‰ You have restored my faith.

    It sucks.



  3. babychaos said,

    June 18, 2007 at 5:03 am

    It IS funny though…

  4. June 18, 2007 at 9:58 am

    I’ll tell ya since Google started sending hits for this commercial to my blog I have gotten some interesting E-Mail… Did you know none of the folks that write me can seem to find one of these cars… Ford it seems has production problems and can’t make deliveries to the dealerships… just some MKX trivia I’ve picked up

    Thanks for the link up… now I have to go catch ‘a perfect wave’ in My Chevy Avalanche… Peace, Love and Good Waves

  5. Brian said,

    June 18, 2007 at 10:58 am

    Good eye JD! To be honest, I hadn’t seen that before, but that makes the ad even funnier!

    BC: Don’t worry, we’re still all very silly over on this side of the pond. Clever, but silly. And we still like to talk with our outside voices all the time. Do they play this ad there too?

    Hi Paula, thanks for stopping by! If nobody can find one, I guess the ad is working… well, sort of.

    One thing about blogging I just love is that you can mention somebody or link to their blog and before you know it, they’re visiting your blog. It’s almost like Batman’s Bat-Signal: “We have a wave-related crisis, quickly, summon Paula the Surf Mom with your blog!” And then you’d come riding in on your surfboard on a disembodied perma-wave crest. I can totally see that happening on an episode of South Park. (And if it does, I want a kick back for the idea!) In a word, awesome.

    This just makes me want to surf. And since I don’t know how, I’d just settle for smoking a cigar on the beach.

    Cheers, long ashes and good waves all!

  6. Jerry Lewis President said,

    December 12, 2007 at 2:55 am

    I want that Builders Surplus ad. It will go down in low budget atlanta commercials history along with Wolfman.

    Looks like the Hillbilly didn’t sign back on for new ads though. I saw a commercial where it looks like the owner and employees acting like the hillbilly. It sucks.

  7. Brian said,

    December 12, 2007 at 1:26 pm

    Hi Jerry Lewis President,
    Yeah, I’d really like to get my hands on that commercial too. The last time I checked, nobody had captured it in YouTube for posterity, which is a cryin’ shame. I’ve seen that new ad, and yeah, it looks like they lost our cherished crowbar-wieldin’, window-smashin’, yee haw-yellin’ redneck. It’s a tragedy, I tell ya!

    Wolfman? I must have missed that one. Maybe it was before my time, I’ve only been in the Atlanta area for… wow, five years now! Scary! Looks like I’ll have to check YouTube for that one too.

  8. Dylan said,

    April 12, 2008 at 11:41 pm

    Check this out. First, it shows Surfer 1 looking confused, then it cuts to the mom, then three guys in the water, and then back to Surfer 1. His friend, Surfer 2, enters the shot from BELOW.

    We only see Surfer 1 from the waist up. Wonder what Surfer 2 was doing down there?

    Now there’s an innuendo for ya. πŸ˜›

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